Today I got the sad news that one of my last remaining piercings was going to have to come out. Of course I could let it heal and re-pierce it. But, could I actually do that? Getting random bits of your body stuck with a needle all in the name of “it looks/feels cool” when you’re in your late teens or early 20s is one thing, when you’re rapidly approaching 30 it’s another thing entirely. All I could think was “I think I’m a bit too old for that” and then “but why?”
I’m not really that different than I was at 21 when I got said hole added to my body. Sure, I’m a few pounds heavier and I live in the suburbs now, but I still delight in dying my hair random colors. Halloween is still my favorite holiday. I don’t know how mature and responsible you can really call me. When did I hit that sudden barrier where it seems a waste of time and money to get a piercing? When did I get that old? Will the hair color be next? Will I give up metal and alternative rock for easy listening?
It’s probably just personality and pain tolerance shifting with time. But I’m feeling like an fuddy-duddy right now.
Part of my job involves talking to people about list permissions and it can often be a difficult conversation. When are you allowed to spa er contact your mailing list? Well the general rule of thumb should be if they’ve explicitly and directly *asked* you to contact them about that topic. And yes, I’m saying that should be the general rule no matter what, not just if you’re using the company I work for to send with.
A few things that doesn’t mean. It means you can’t say on a form “if you don’t want to hear from me click here” or say later “they can always just unsubscribe” and add them anyway. They need to explicitly opt-in first by checking a box saying something like “please add me to your mailing list” or explicitly asking you to add them to your list. You want everyone on your list to have explicitly asked to hear from you. Quality over quantity. The happier your subscribers are the more engaged they are. And the more engaged they are the more likely they are to click links, make purchases and walk away with a positive opinion about your company.
So just remember. Set the bar high for your opt-ins. Don’t try and add everyone and their cousin to your list. Make them ask to be added. Because if they truly want to hear from you…then they truly want to hear from you. Sure your list might be smaller than if you tried to add everyone you possibly could, but those are the people who truly want to hear what you’re saying.
We’ve been on a bit of a Top Gear marathon lately. This has mostly been instigated by both a lack of other things to watch and my odd growing obsession with the show and luckily we have 14 seasons to work through, so it’ll take at least a few weeks to catch up completely. I can’t help it, watching those blokes do insane things in often insane cars is a blast. It leaves me dreaming of driving Porches or Zondas all night. It’s also caused me to learn a few things.
- Americans get all the crappy cars. I’d like to move to Europe just to be able to buy the cars they show every week. Even the less fun hatchbacks are much more awesome than the ones we get over here.
- I’m easily encouraged to drive like a maniac. It doesn’t take much watching to make me want to drive super fast and attempt handbrake parallel parking.
- I have an inexplicable crush on James May.
- I’m never going to be happy with the car I’m driving.
That’s all. For now.
Boring I know.